Viewpoint School welcomed 129 independent school enrollment leaders from across the Los Angeles area to campus for an annual E3n professional development event on Wednesday, May 20. Held in the Carlson Family Theater, the event allowed attendees to connect, exchange ideas, and explore issues shaping independent schools.

The program began with welcome remarks from Laurel Baker Tew and Mark McKee of Viewpoint, Keenan Kurihara of Flintridge Prep and the Enrollment Management Leadership Council Los Angeles, and E3n Vice President of Member Relations Christina Dotchin. Ari M. Betof, EdD, MBA, Partner and Co-Founder of Mission & Data, LLC, then delivered the keynote address, exploring national and local demographic and enrollment trends with a focus on the Los Angeles market. Following the keynote, enrollment leaders from across Southern California gathered for lunch and time to connect with colleagues.

“We were proud to host the national E3n Spring Seminar at Viewpoint for the fourth time and to bring enrollment leaders together for timely, informed conversation,” said Laurel Baker Tew, Assistant Head of School for Enrollment. “Ari Betof’s keynote gave us a valuable, current perspective on the demographic and enrollment trends shaping our schools.”

Newly formed through the merger of the Enrollment Management Association and Educational Records Bureau, E3n brings together enrollment management, academic outcomes, student well-being, and professional learning to support independent schools and their students.