As Chief Marketing Officer, Christy Salcido directs all storytelling efforts at Viewpoint to inform and inspire our Viewpoint community. The team is comprised of content creators and digital marketers, who write, design, and produce with an eye on our mission, vision, and values. Before taking on this role in 2020, Christy served as a Partner and Managing Director at Ketchum, a global communications agency, where she focused on brand-building across every industry sector imaginable (from toys and beauty products, to entertainment and food). Throughout her career, Christy has helped create and market a record label while at Starbucks Coffee Company; helped encourage young people to vote at a nonprofit, nonpartisan organization; and served as an Adjunct Professor at her alma mater, the University of Southern California, where she earned a bachelor’s degree in Journalism.